Meet Dr. Kruger
Authority on the 80/20 Rule
Dr. Betsy Kruger is an authority on applying the 80/20 Rule to business decisions. Business Expert Press published two of her books to enrich graduate marketing courses, while her other four books enrich entrepreneurs. Her most recent title, “Ladies, Spark Your Profits! How to Start a Side Hustle,” guides women to launch profitable ventures.
Dr. Kruger advises startups with at least $2 million in revenue to overcome their profit plateau. She specializes in SaaS (Software as a Service), drawing on her experience in developing and commercializing technical software in 42 countries. In addition, she has consulted for Harley-Davidson, BRP, Dow, AstraZeneca, Baxter, CVS Health, Exxon, and Texaco.
Throughout her career she has prioritized high-impact decisions. For example, Dr. Kruger fixed and flipped a quadruplex in Crescent City, Florida, earning over $400,000 within 2 years. She generated $315,000 in marketing research contracts within two weeks for Market Probe in Milwaukee, Wisconsin. She taught more than 2000 marketing students to launch profitable businesses.
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Does your business need more profit?
What is a Profit Focus?
Step 1. Evaluate decisions with the 80/20 lens.
Step 2. Fund decisions that drive profits.
Step 3. Cut funds to decisions that leak resources.
Do you wonder where your profit is hiding?
If so, find profit with a Profit Focus Diagnosis. Dr. Kruger focuses on profit with the 80/20 lens and diagnoses how to magnify your profit. She may have a few openings for qualified clients. See if your business qualifies.
Steps to Spark Your Profit
Step 1: Profit Focus Accelerator (monthly)
Do you seek more profit and strategic clarity? If so, Dr. Kruger will identify what drives profit, leaks resources, and simplifies operations. She integrates analytics into a dashboard for decisions on the fly. If you act on her advice, Kruger guarantees your profits will increase by 20% and workload will decrease by 10%.
Step 2: Profit Focus Advisory (monthly)
Dr. Kruger supervises the client in conducting a Profit Focus and using the dashboard. They diagnose upcoming business decisions.
Step 3: Profit Focus Continuity (quarterly)
Dr. Kruger and the client review quarterly profits and recalibrate priorities as the business evolves. The client conducts each Profit Focus with Dr. Kruger on call.
